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Print page Share on Facebook Share on Twitter Share by Email Blog Blog Post | Feb 03, 2026 Create Banners That Stop People in Their Tracks

Effective banners use short text, bold fonts, high contrast, large headlines, clear images, ample white space and a strong call to action to capture attention within seconds.

Topics: Signage, Branding

Banners work hard in high-traffic areas. Follow these tips to make yours impossible to ignore:
  Keep text short: Seven words max. Focus on your main message or offer. Long sentences blur at a distance. Choose bold, sans-serif fonts: Arial, Helvetica, or Impact all read easily from afar. Skip cursive or thin scripts that fade quickly. Maximize contrast: White text on black or yellow on blue stands out. Test color combinations in sunlight. Make headlines big: Use 20–40% of the banner height. People will see the large words first. Use high-resolution images: Aim for at least 150 DPI to avoid pixelation and ensure clarity. Add white space: Do not overcrowd your banners; let key elements breathe. Cluttered designs get ignored. Include a clear call‑to‑action: Tell people exactly what to do next (“Scan the QR Code” or “Visit Now”).
Test your designs from 20 feet away. Banners seen in motion must grab attention in three seconds or less. With a few smart design choices, your banners can turn a passing glance into real attention—and action.>
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